The 1 Borneo project was launched in an elaborate style by the guest of honour, YAB Datuk Musa Haji Aman, the Right Honourable Chief Minister of Sabah on 4th August 2005 at Palm Court, Centre Point in Kota Kinabalu. The event commemorates the grand launching of Sabah’s first and largest lifestyle hypermall.
During the ceremony, YAB Datuk Musa Haji Aman officially launched the 1 Borneo tv commercial where a huge budget has been placed to advertise it throughout the region. This advertisement will further expose Sabah in the region as a sought after destination.
This was followed by the signing ceremony with key retailers and contractors, witnessed by the right honourable Chief Minister of Sabah. The retailers were Golden Screen Cinemas, Kamdar, Courts Mammoth and Asian Tourism Institute.
The 1 Borneo Milestone Presentation was also shown to all the distinguished guests highlighting events and promotions made by the team within the past 11 months since the joint-venture signing ceremony with USIA. During the launch, guests were able to see the 1 Borneo site from Centre Point on close-circuit tv which has been installed to monitor the works at the site.